built to be used, not measured.
built to be used, not measured.
κλέοςancient greek · pronounced klé-os
not fame. — the work outliving the maker.
kleos is what the greeks called the reputation that survives you. fame dies with the room it happens in. we named the studio for the second kind.
the productsvictoria, latin · victory — we kept three letters
kleos is the work. vic is the trying.
vic is short for victoria, and victoria means victory. it is the studio's laboratory: ideas get tried, most get left behind, and the few that survive become kleos.
the laboratory
